Vision
Looking at life in a different way, allows you to distinguish yourself from the crowd. It also forces you to be out of the ordinary. Society wants you to walk the line. But I do not want to walk the line but cross the line. For those who want to think, live, travel and act beyond the obvious, there is plenty of inspiration to be found on this website. If you spend some time looking at everyday objects, at their design, their shape, their individual characteristics, you will discover the many differences. Every day people strive to be perfect. But if that is what everybody strives for, it becomes boring. Our differences make us unique.
Mission
It is my intention to spread the idea that looking at life in a different way is more than worthwhile. Life is too short to simply follow what other people do. Many people just choose to do something in a certain way because everyone else is doing it.
If you feel inspired, just like me to explore the world in a different way, live in a different way, think in a different way, dress in a different way, take pictures in a different way then you are at the right place.
It was Steve Jobs who said that if you thought different, nourished creativity, you would have sowed seeds of change.